Regardless of what is going on at the time, PR professionals need to honestly assess whether their story is relevant to the broader community.
I like to think of branding as an organization’s story. Through advertising, promotional pieces, earned media placements, social media, and other means, communications professionals build that story.
As the COVID-19 pandemic has unfolded, there has been no shortage of negative storylines for businesses, schools, public figures, and other organizations. This has me thinking of principles of crisis communications in general. Every organization or public figure can count on having to address a crisis communications situation at some point–that is a circumstance thatContinue reading “In Good Times and In Bad”