When we come to the end of something that has occupied a piece of our lives … a void remains where that thing used to be. The same is true of the end of a job.
Category Archives: Public Relations
Media Pitching in Interesting Times
Regardless of what is going on at the time, PR professionals need to honestly assess whether their story is relevant to the broader community.
What is Your Story?
I like to think of branding as an organization’s story. Through advertising, promotional pieces, earned media placements, social media, and other means, communications professionals build that story.
In Good Times and In Bad
As the COVID-19 pandemic has unfolded, there has been no shortage of negative storylines for businesses, schools, public figures, and other organizations. This has me thinking of principles of crisis communications in general. Every organization or public figure can count on having to address a crisis communications situation at some point–that is a circumstance thatContinue reading “In Good Times and In Bad”
